LEBANON, Tenn. (AP) — All-Pro running back Alvin Kamara has gone beyond being just a fan of NASCAR and sponsoring a car.
He’s now advising NASCAR on how to add more fans as its first growth and engagement advisor.
Kamara said Sunday he’s excited NASCAR carved out a role for him.
Kamara will be interacting with fans and sharing his own fan experience digitally and on social media.
He also will work with NASCAR’s marketing team.