Alvin Kamara now advising NASCAR on growing fan base

Sports

Alvin Kamara, left, running back with the NFL football New Orleans Saints, talks with driver Bubba Wallace before a NASCAR Cup Series auto race at Nashville Superspeedway Sunday, June 20, 2021, in Lebanon, Tenn. (AP Photo/Mark Humphrey)

LEBANON, Tenn. (AP) — All-Pro running back Alvin Kamara has gone beyond being just a fan of NASCAR and sponsoring a car.

He’s now advising NASCAR on how to add more fans as its first growth and engagement advisor.

Kamara said Sunday he’s excited NASCAR carved out a role for him.

Kamara will be interacting with fans and sharing his own fan experience digitally and on social media.

He also will work with NASCAR’s marketing team.

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