NEW ORLEANS (WGNO) — On Monday morning, Tales of the Cocktail kicked off in the Big Easy. Hosted at the Ritz-Carlton, New Orleans, the week-long event is celebrating its 20th year.

On their website, the Tales of the Cocktail Foundation describes the event as follows: “With hundreds of opportunities developed specifically for industry professionals from bartenders to distillers, Tales of the Cocktail is the drinks industry’s leading conference for exchanging new ideas, products, and techniques.”

Follow along with WGNO as we explore all that the event has to offer!

MONDAY

The Toast to Tales kick-off celebration at the Ritz-Carlton, New Orleans.

TUESDAY

Day two of Tales of the Cocktail began bright and early with Drambuieu coffees and espressos. With more than 50 events throughout the day, there was surely something for everyone.

Highlights from day two include Sabores de Mexico with Montelobos Mezcal, Espolon Tequila, and Ancho Reyes Chile Ancho Liquer. In the evening guests found themselves at spirited dining experiences. And late-night parties included Fords Gin at Generations Hall, Grey Goose at Gallier Hall, and WGS at the National WWII Museum.

WEDNESDAY

It was a hot but beautiful day in the city! WGNO spent the day exploring the many TOTC events, meeting with bartenders, bar managers, brand ambassadors, and more! The sun was out, the drinks were flowing, and the pool parties were abundant! Take a peek at the photo gallery below!

WGNO spoke to representatives from several companies, in an effort to learn all about the brands they represent. Brands include Milagro Tequila, Hendrick’s Gin, Absolut Elyx Vodka, and WhistlePig Whiskey. Watch those clips below!

THURSDAY