How soon is too soon for Christmas music?

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Even though Thanksgiving is about a week away, radio station 96.1 “The River” in Baton Rouge has already started playing Christmas music, 24 hours hours a day, seven days a week.

You’d think a move like that would kill their ratings, but you’d be wrong!

The Baton Rouge Business Report says that their ratings go up 50%, sometimes even doubling their average ratings.

Is it too soon for Christmas music? Join the discussion on our Facebook page:


Latest News

More News