NEW ORLEANS -- The debates were intense when IHOP announced a sudden name change, some said bacon, others breakfast.
Most were left disappointed and confused when they announced the B would stand for BURGERS.
But one man's unique marketing campaign is another's to hijack.
Other brands are using social media to steal IHOP's IHOB PR thunder and we're not even mad at it.
Brands like Wendy's chimed in as well as Burger King. Who now wants to be known as Pancake King.
It wasn't just brands having fun with IHOB's temporary name change though.
Here are some of our favorite tweets about 2018's biggest PR stunt...