The Big Business of Blogging: Juley Le’s Success Story

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NEW ORLEANS (WGNO) – Do you wish you could quit your day job and just do what you love?  One New Orleans woman said sayonara to her teaching job to become a full-time blogger.  News With A Twist reporter Deepak Saini shows you how she made blogging her business and got some help along the way.

Over 6-million people blog.  It’s an outlet to be creative.

“I was working a lot as a teacher and I needed an escape, something I could be creative with and something I could share my perspective,” says Juley Le.

In 2008, Juley Le created her blog Upperlyne & Co.  It’s a lifestyle blog about fashion, style,  food and a cool and casual approach to life.

“Life is so expensive and life is hard especially in New Orleans.  It’s hard to thrive here.  It really is,” says Le.

Juley is one of the lucky ones.  Over the years, her blog brought in big bucks.   She’s also the food editor for a national blog called The Every Girl and she consults for brands.

Those conversations  are basically paying my bills now.  It’s being open to opportunity and putting yourself out there..  But being very smart.  First things first, every day I have to worry about am I going to be okay for the next month but that’s the price I have to pay to get where I want to be,” says Le.

Juley quit her 9 to 5 and her blog became her full-time job.  However, working from home proved to be a challenge.

“I wanted nothing to do with it.  I wasn’t inspired.  I used it as an excuse to do work elsewhere and spent money on coffee.”

West Elm, a new furniture and design store on Magazine Street heard about Juley’s big life change.  So the store looked at the state of her home office and transformed it into a functional space.

“I really have structure now.  I have a place for everything and my mind isn’t in a hundred different places and it’s organized and very professional.”

While her brand is expanding, Juley’s feet are planted firmly in the city that gives her inspiration.

“I just love the culture of New Orleans and what it does to someone.  You can walk around and run around and get lost and be inspired.”

Follow Juley on Twitter at @juleytl