Hot Temps Mean Low Prices at One Local Cafe

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NEW ORLEANS (WGNO) – Temperatures not the only thing sizzling at one local restaurant, so are the lunch specials at Palace Cafe. The 20 plus year tradition of the temperature lunch specials is back for the summer.

The owners got the idea from a similar promotion. Instead of temperatures a Texas restaurant used oils prices on its lunch specials.

“You know that heat can be a negative thing, so we said, ‘let’s monitor the heat, and well turn it into something positive and give people a special,’” Dickie Brennan Managing partner said.

If the high is 92 degree then the price for lunch the next day will be $9.20, Brennan explains.

The high temperature from the day before is the price customers pay for lunch the next day — a promotion to increase lunch traffic and turn the rise in mercury to profit for local business and growers.

“Its economic development, we’ve created opportunities for individuals to live in this state. Produce their own products that are going in the restraints right here in their own communities that didn’t exist 10, 20, even 30 years ago because so many small farmers got wiped out so it’s great,” Brennan said. “It’s creating jobs and good economic development for Louisiana.”

The lunch special is the chef’s choice, Monday’s special mouth-watering biscuits and gravy, and a side of duck liver.

“First I start off with cheddar biscuits we make in-house… I soaked some duck livers overnight in butter milk. Tossed in some season flour… We’re going to deep fry the livers. Then were going to toast off the biscuits,” Chef Alejandro Ventura said.