‘Who Dat’ controversy back in court

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Believe it or not, the fight over the term “Who Dat” is back in federal court!

Of course, the battle cry is synonymous with the Saints, but a company called Who Dat, Inc. is still claiming to hold a “who dat” trademark. In fact, the company has just filed two more lawsuits against anyone who sells clothes that with “Who Dat” printed on them.

The company tried to do the same thing right after our Super Bowl win in 2010, and although there was never a court ruling in that case, the general consensus was that “Who Dat” belongs to all of us: it’s in the public domain, and can’t be trademarked, even if this company keeps trying!