And the winner is … Zephyrs announce new team name
METAIRIE, La. (WGNO) – The results are in, and the New Orleans Zephyrs have a new mascot, logo and name.
Say hello to the New Orleans Baby Cakes!
The selection of the Baby Cakes marks the end of a campaign to re-brand the team that began back in April with the Zephyrs’ organization asking the public to submit their ideas for the team’s new name.
The Zephyrs contracted the San Diego based Brandiose marketing company to run a “Name the Team” in June of this year, and the Baby Cakes name emerged shortly after alongside the “Night Owls,” “Cajun Crawfish,” and “Red Eyes” as some of the seven finalists selected by Brandoise from the pool of public entries.
The team received thousands of submissions from fans during a campaign earlier in the year to rename the franchise for the 2017 season.