New Star Wars: Rogue One toys are out, superfans flock to Metairie toy store at midnight

NEW ORLEANS (WGNO) – Creators from across the Maker Studios network joined forces today to celebrate the launch of the new “Rogue One: A Star Wars Story” product line and officially kick off a global fan content contest.

Beginning today, creators across gaming, lifestyle, comedy and family channels will post #GoRogue videos calling for Star Wars fans to get creative and share their own ‘Rogue Stories’ as part of the fan contest celebrating the much anticipated new movie.

Fans in the New Orleans area were able to start shopping for the Rogue One toys at midnight at Toys 'R' Us.

“Fans play a special part in Star Wars storytelling, posting thousands of videos online every day. This contest is a tribute to all the creativity and passion that fuels Star Wars fandom across generations,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.

Starting today, eligible fans can enter the contest by uploading their short video stories or skits set in a galaxy far, far away. A panel of judges, including “Rogue One: A Star Wars Story” director Gareth Edwards, will choose the winning video. Winners will be invited to an advance screening of “Rogue One” at Lucasfilm in San Francisco to see their story on the big screen.

Teen and adult fans can find out more and enter the Go Rogue contest at In the U.S. and parts of Canada, kids ages 8-12 can participate at, where they also will find a video tutorial and tips to create their own stories.

More than a dozen Maker Studios creators, with a collective reach of 35M+ followers and 360M+ monthly YouTube views, will upload #GoRogue videos including: an adventure through Action Movie Kid’s bedroom where toys come to life, an imaginative unboxing with Chris Pirillo and other Star Wars super fans, and a ‘rogue’ family tale with MyFroggyStuff—all available now.

“As a Star Wars super fan, it’s a huge honor to be part of an initiative that celebrates fandom in a truly creative and unique way,” said Chris Pirillo, a creator from the Maker Studios network. “I’m thrilled to participate in this amazing program, to ‘go rogue’ and make my own place in the galaxy with other super fans.”



Join the global #GoRogue conversation on social.