NEW ORLEANS (WGNO) -- New Orleans women are getting creative with how they share our city's culture with the rest of the world. Cosmetics and carnival season is their calling. These women are capitalizing on the most intriguing part of our culture.
"The women of New Orleans love to look good and get our there and feel good about themselves, nail polish just like other cosmetics can be an instant mood elevator so we're just one of many local brands that are coming out with things that allow us to evoke our local passion and look awesome while doing it," remarked co-founder of Native Polish, Allison Hoffman.
"I think it's important to show off our culture a little bit to the outside world, and I think a lot of people are fascinated with that," said owner of Kismet cosmetics, Caitlin Picou.
Picou has found success with her lip colors. She developed the color the LSU Golden Girls wear called, Hey Baby.
Co-founder of Native Polish, Julie Hoffman says New Orleans's dress-up culture has encouraged female entrepreneurs.
"So many different costumes, debutante balls, lunches, parades and lots of things to get involved in New Orleans this time of year," Hoffman remarked.
Picou has added a Mardi Gras Kit to her collection, which has sold all the way in Hawaii. The kit includes a purple lipstick, a green lipstick, a gold gloss, and of course, two to-go cups because you can't do Mardi Gras without those.
Allison and Julie are also taking advantage of the season, adding the colors Krewe of Native and Masquerade to their line, making a total of 8 colors now.
"Our mantra is 'wear local, be local' we really feel like people in New Orleans really want to support each other. There's a lot of mainstream brands that are sold here, but if we had the choice, we'd rather support each other we'd rather be authentic," remarked Hoffman
The women of the land are banding together to show support for each other's brands. "It's really interesting getting to so many of the local women and local brands around here because everyone really takes a lot of pride here in New Orleans and it's really refreshing that we all help each other out, and we all can help build up the community here and just inspire each other" said Picou.
"It's really interesting getting to so many of the local women and local brands around here because everyone really takes a lot of pride here in New Orleans and it's really refreshing that we all help each other out, and we all can help build up the community here and just inspire each other," said Picou.