NEW ORLEANS (WGNO) – Jack Walker grew up surrounded by a Cajun spice so irresistible that every time his grandmother used it she would get a loving slap on the back. Years later Slap Ya Mama was born.
“There’s a meaning behind that name. It’s ingrained in our culture, in our Cajun heritage. Slap Ya Mama means that something is delicious. Something is just great, it’s good,” says Walker.
For the past three years the brand has invested in their love for the Saints with the Slap Ya Mama Red Zone during preseason. This year their investment was unexpectedly cut short.
“We were just baffled. We were shocked. We had no idea that anything like this was going to happen,” says Walker.
Walker says they were told by Cox that the NFL has canceled their Red Zone Promotion. In a statement released to Slap Ya Mama Cox Media Louisiana says, “In light of the domestic violence issues facing the NFL, they have instructed CST pull the Slap Ya Mama logo from our enhancements in the last game, Thursday, August 28th.”
“Just to have such a large entity as the NFL associate our name with domestic violence, it was just a shock for us,” explains Walker, “There’s no domestic violence with it. You have to look beyond the words and see what’s behind it, and what it means in our culture.”
The move by the NFL affects tomorrow’s game, but as we speak Jack Walker and Fleurty Girl are implementing a backup plan. With just hours to kickoff Fleurty Girl has printed and is sorting 500 Slap Ya Mama t-shirts. The plan is to get enough of these shirts on fans come game time so that Slap Ya Mama is well represented despite the NFL’s decision.
Fleurty Girl started selling the shirts online Tuesday night and they say 24 hours later they’ve come close to selling out.
Fleurty Girl is trying their best to save a few to sell Thursday. If you’re interested visit the Lakeside location. The store opens at 10am and the t-shirts cost $12.