GREENSBORO, N.C. – Saints Quarterback Drew Brees will become the mayor of a small town in Texas on Wednesday. The move is not political but rather a publicity stunt.
Wrangler enlisted the Texas native to play mayor of Comfort, a town about 50 miles north of San Antonio. The campaign is aimed at helping men get more comfortable.
“We selected the town of Comfort, Texas, not only because of its name association, but because the town and people represent everything Wrangler stands for – hard work, integrity and the ability to enjoy the small comforts of life,” said Craig Errington, vice president, Wrangler marketing. “Backed by Mayor Brees, we’re excited to help local residents #GetMoreComfortable in both their jeans and in their beloved town.”
Under his new executive title, Brees will publicly announce the town’s name change, also participate in a series of football drills that demonstrate the Wrangler’s superior four-way flex technology.
Wrangler is also expected to bring more than 3,000 pairs of jeans to a celebration to elevate the men in attendance to a new comfort level.
“I’m proud to be a Wrangler guy particularly for this Advanced Comfort campaign. To have the honor of being mayor, on a day focused on giving back to a deserving community, makes my role that much more rewarding,” said Drew Brees.