News with a Twist

Would You Stop Washing Your Jeans? Levi Strauss CEO Says NO to the Laundry Basket

New Orleans weighs in on washing denim: How long would you wait to wash your favorite pair of jeans? In a recent interview for Fortune Magazine, Levi Strauss & Co. CEO Chip Bergh said keeping jeans out of the laundry basket will help them maintain shape and color. Keeping jeans in the freezer to get rid of smells and bacteria is also an option… or is it? Shoppers at the new Outlet Collection at Riverwalk give their opinions… and they hold nothing back!

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