How soon is too soon for Christmas music?

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Even though Thanksgiving is about a week away, radio station 96.1 “The River” in Baton Rouge has already started playing Christmas music, 24 hours hours a day, seven days a week.

You’d think a move like that would kill their ratings, but you’d be wrong!

The Baton Rouge Business Report says that their ratings go up 50%, sometimes even doubling their average ratings.

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