Even though Thanksgiving is about a week away, radio station 96.1 “The River” in Baton Rouge has already started playing Christmas music, 24 hours hours a day, seven days a week.
You’d think a move like that would kill their ratings, but you’d be wrong!
The Baton Rouge Business Report says that their ratings go up 50%, sometimes even doubling their average ratings.
Is it too soon for Christmas music? Join the discussion on our Facebook page: