A grand jury has reached a decision in Ferguson

Second-Line Shooting Comes As City Prepares To Unveil New Tourism Campaign

Sunday, a gunman opened fire on a second-line parade in New Orleans’ Seventh Ward.  By Monday, news of the attack had traveled around the world.  On Tuesday, New Orleans tourism leaders are set to unveil their new, national leisure tourism campaign.

Monday, the city’s two major tourism groups released statements on the shooting.  Some sentences in each statement were word-for-word the same.

The New Orleans Convention and Visitors Bureau’s Vice President of Communications and Public Relations, Kelly Shulz, released the following statement:

“On Sunday, May 12, there was a shooting at a Second Line in the 7th ward neighborhood that left 19 people injured. There were no fatalities and the majority of the 19 have non-life-threatening injuries. Our thoughts and prayers go out to the victims and their families.  New Orleans has second lines and cultural celebrations every weekend. Violence at such events is extremely rare. There was a strong police presence at the event. Law enforcement is taking swift action.  Just like all major urban centers, it is sad that a handful of troubled people choose a life of violence. We are committed to working with city leaders and the criminal justice system to make New Orleans a safer place to live, work and visit.  This incident will NOT cause us to stop second lines or the other cultural traditions that are part of our heritage and daily lives.”

Also on Monday, Mark Romig, the President and CEO of New Orleans Tourism Marketing released this statement:

“First and foremost, our thoughts and prayers go out to the victims and their families.  New Orleans has second lines and cultural celebrations every weekend.  Violence at such events is extremely rare. There was a strong police presence at the event. Law enforcement is taking swift action.  Just like all major urban centers, it is sad that a handful of troubled people choose a life of violence. We are committed to working with city leaders and the criminal justice system to make New Orleans a safer place to live, work and visit.  This incident will NOT cause us to stop second lines or the other cultural traditions that are part of our heritage and daily lives.  With regard to marketing and how this affects our efforts, as you know there are 78,000+  jobs in the hospitality industry, and those jobs depend in large part to us communicating the positive attributes of our city. We will not be deterred.”

The big reveal for the new tourism campaign is set for 10:00 Tuesday morning.