The new owner of The Advocate newspaper plans to expand.
When New Orleans business mogul John Georges bought The Advocate his model to compete east of Baton Rouge was to focus on quality local journalism, “We`re going to be working very hard for the readers of New Orleans. We`re going to make it a Newspaper that New Orleanians like to read.”
With a statewide circulation of 100,000 The Advocate is one of the only growing newspapers in the country.
Georges says plans to purchase The Advocate from the Manship family preceded the Times-Picayune’s decision to print only three days a week, “It’s been in the works for about two years. When they decided to sell they didn’t sell to an out of state person. So its Louisiana owned.
Newspapers across the country are falling by the weigh-side due to high printing costs, slumping sales and readers turning to internet news, “The Advocate is the one newspaper that’s doing very well in the country. And it’s only going to get better. We’re going to pour more resources into it.”
For the New Orleans daily edition Georges brought on two former managing editors at the Times-Picayune, “Dan Shea and Peter Kovacs and they`re going to run the newspaper. They know what New Orleans readers like to read.”
Georges says changes for the New Orleans edition won`t happen overnight but he promises big things are on the horizon, “The Advocate has capabilities it hasn`t even used yet. And every day we are going to get better. Give us a little time.”
The Advocate currently sells about 20,000 copies in New Orleans.
Georges has never owned a media company until now