INTERNATIONAL PHENOMENON DINER EN BLANC IS COMING TO NEW ORLEANS
Over 1200 picnic goers converge on outdoor location for a flash feast
NEW ORLEANS –International Event Dîner en Blanc is coming to New Orleans on Saturday, April 20, 2013. Dîner en Blanc marks the world’s first viral event, a posh picnic that originated in Paris and now taking hold in outdoor public spaces on five continents, 14 countries and 20 cities in 2013. Taking the pop- up concept to a new level, these romantic outdoor gourmet feasts are organized entirely via social media, attended annually by tens of thousands of guests in cities and countries around the world. For New Orleans’ first Dîner en Blanc, the guest list will be limited to 1,242 people for the as-yet-to-be-disclosed location.
A key element of Dîner en Blanc New Orleans will be diversity. The mission of Dîner en Blanc New Orleans, one of the four events under the Social Renaissance series, is to ensure that people from different cultural and economic backgrounds, as well as various cross sections of the community can connect and share these new experiences together.
Part mystery, part magic, part flash feast, part je ne sais quoi, the day of the event unfolds the same in every city: the site is revealed at the last-minute to preserve spontaneity and secrecy. Guests are directed to meet in groups of 20-40 at pick-up points where organizers will escort them by foot or via private coach service to the location. There will be pick-up points throughout the metro area including Kenner, New Orleans East, Downtown and the Westbank. All attendees are asked to wear white, bring their own gourmet feasts, tables, chairs, glasses, silver and white linen.
Picnickers pay a $35 admission fee which covers their transportation to and from the secret location, live entertainment, including local bands and artists, tastings of craft beers and specialty wines. Most importantly twenty percent of all Dîner en Blanc proceeds will go to local youth charities. Throughout the course of the evening, attendees will not only celebrate and dine amid live music; there will be dancing and other surprise experiences for guest to take part in. When it is time to leave, guests will pack their dinnerware and tables, gather all their debris and head into the night, no sign of their elegant revelry left behind.
Local producers of the international event, Spears Consulting Group, ensure that although Dîner en Blanc may be perceived as having strict rules, they will not be as particular as the originators in Paris. The event will still have its International appeal, but with the laissez-faire that is New Orleans..
Spears Consulting Group has been active contributors to the New Orleans social and cultural scene for many years. From 2010-2012, Spears Consulting Group published the Mid-City Neighborhood Catalog, a monthly magazine that chronicled the redevelopment of one of New Orleans most cherished neighborhoods. Following the cancellation of the 2011 Endymion parade from its traditional Mid-City route, Spears Consulting Group organized the Taste of Mid-City, a restaurant crawl through the Mid-City neighborhood stopping at 12 local eateries to bring much needed exposure to neighborhood restaurants. The Spears team also remains active in the community through several volunteer efforts. Bringing Dîner en Blanc to New Orleans is another attempt to contribute to the New Orleans quality of life, social and cultural scene for all residents to enjoy.
For information about Dîner en Blanc New Orleans or to register for the event, please visit http://neworleans.dinerenblanc.info/index.php or call 504.304.8198.