The Louisiana Seafood Promotion and Marketing Board has just one job and one job only, to let the everyone know that we have arguably the worlds best seafood, Louisiana seafood.
The organization got a boost that many could only dream of: BP gave the board $30 million – or about $800,000 a month – to be spent on promoting Louisiana seafood. Problem is where is the money going? I don’t see much promotion of Louisiana seafood.
What’s worse is, is the board qualified to spend the money wisely?
Remember, the Louisiana Seafood Promotion and Marketing Board had a member who was selling shrimp labeled “Louisiana wild” when in truth they were actually shrimp from Mexico! That’s right, the board that is entrusted to market and promote Louisiana seafood had a key, influential board member selling Mexican shrimp labeled “caught in Louisiana”.
Can we trust and organization that can’t trust itself? Louisiana seafood is the best in the world. With all this free BP money, don’t we deserve an organization to promote our seafood that is world class as well?
The Louisiana Seafood Board’s Communications Manager, Ashley Roth, sent this reply to Kaare’s commentary:
Mr. Johnson’s claims are not factual. The Louisiana seafood marketing campaign funded through the BP dollars aggressively promotes Louisiana seafood both in state and across the nation. In fact, we currently have a commercial running on WGNO announcing the Louisiana seafood certification program. This program identifies seafood that is harvested in Louisiana with labels on packaging and menus so that consumers can be confident they are getting authentic Louisiana seafood.