Motel 6 pokes fun at Super Bowl blackout in radio ad

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NEW ORLEANS (WGNO) – Organizers of February’s Super Bowl insist the blackout in the 3rd quarter was just a glitch that should not cast any sort of permanent shadow over the big game and how the city handled it, but at least one national company is having some fun with the blackout.

“There are times when it’s really important to leave the lights on,” goes the radio ad for Motel 6, “When you’re hosting a championship football game that’s watched by just about everybody on the planet.”

Of course, Motel 6 is known for its “Leave the light on” slogan which provides a prime opportunity to take a swipe at the Super Bowl.

“We’ll leave the light on for you — unlike some stadiums we could mention,” the ad concludes.

The mayor’s office says it’s not concerned about the ad.

Entergy released a written statement when asked to respond to the ad.

“New Orleans did an incredible job hosting the Super Bowl and once again proved why it is the best location to host a wide variety of major events. We are sure that both the game and the week of activities leading up to it will be remembered for the warmth, hospitality and friendliness shown by locals to visitors from across the country,” the statement reads.

We also contacted workers with the Superdome and tourism industry for comment but received no response.