New Orleans recording artist Mr. Ghetto has generated local and national attention with his Wal-Mart video. WGNO has uncovered how the video was made, and why.
By now you’ve probably heard about the Wal-Mart video that’s raising eyebrows, generating millions of views on YouTube, and generating a swirl of controversy on the street.
Timothy Ward asked, “What you gonna bring bounce to Wal-Mart for?”
“It’s degrading to women,” Rachel Lewis said.
“I liked it, me, you heard me,” said O’Mille Sparks.
Regardless of where you side, most who’ve seen the Bounce Music video, wonder how the crew behind it pulled it off.
How could that go unnoticed? “It couldn’t, you had to have seen it and you should have reported it,” Lauren Williams said.
“It’s Wal-Mart,” Ward said. “How can you sneak and do anything?”
“Somebody working in the store let them do what they had to do,” Trinese Jack speculated.
A spokesman says, “The filming of the video was not authorized, and we don’t condone it.”
Last week, the entertainment manager defended the video…
“If you think about it, he’s teaching women in the song, how to keep the body clean, you know,” Travis Lyons jokingly said.
Now for a behind the scenes look at the video, we turn to a man who says he’s one of the crew members.
WGNO News Reporter Darian Trotter asked Marlon Hardon, “Were you ever stopped by security? No. Any workers? No. Management? None,” Hardon replied.
He says It took several days, and several attempts to discreetly get hours of footage.
A mini-DV recorder helped.
“The most famous shot is this here, with our hand like this, and it’s real steady,” Hardon said.
Store managers at the Tchoupitoulas location confirm only part of the video was filmed outside the store; but the crew ran into problems when they tried to record inside.
“We went in the morning, too many people,” Hardon explained. “We went there at night, too many people.”
So he says they taped the in-store footage at the less busy Harahan location during off-peak hours.
Hardon further explained, “When we went to Jefferson there were no greeters at the door, so we were like let’s get it in real quick.”
That explains the entrance, and the exit, but what the isles?
“There was no employees, we were shocked, we didn’t know where they was,” Hardon said.
He says there was no music inside, Mr. Ghetto lip-synced, and the dancers kept the beat in their heads.
Hardon explained, “The girls they can dance off anything, some of us might be ago, ago, ago in the background. The camera is like this and they’re just dancing but when we edit, Wally, Wally, Wally, Wally, Wally, Wally-World.”
“As it turns out the Wal-Mart video was not the first of its kind a similar video was previously filmed here at Home Depot,” Trotter said.
Hammer Time hit YouTube about a year ago (watch the video in the ‘Related Items’ area above).
Again, the crew covertly filmed inside a New Orleans store; using and dancing on top of store merchandise.
They did the same at Mc-Donald’s and at Lowe’s Home Improvement. But nothing took off like Wal-Mart.
Trotter asked Jack, “Home Depot? Nah, Wal-Mart, Wal-Mart, that’s the one,” she replied.
Hardon told us why filming at public retail stores was necessary to the crews success.
“For us to get the nationwide exposure we have to go to these big chains and we use those big chains to our advantage,” Hardon explained.
“Struggling artists I understand, but don’t bring it inside Wal-Mart; just keep it outside,” Williams said.
At last check the Wal-Mart video had more than 6 million views.